He has a strong passion for Marketing and innovation. After working in Marketing for Unilever and Procter&Gamble he specialized in advanced strategies for social media marketing and technical innovation.
In these recent years he has achieved important results with clients such as Superbike world Championship, Pirelli, AS Roma, the Italian Volleyball Federation, International BNL Italy, Coni, Cornetto Algida, Dove, Winner Taco, Mediaset, La7, Digital Committee for Matteo Renzi and many others.
He has created success strategies for the Italian Football team players (Ciro Immobile) during the World cup in Brazil in 2014, For other top Italian players such as Francesco Totti (#MioCapitano activities organized with AS Roma for the renewal of the 20th year of the Captain), For Francesca Piccinini, captain of the Italian National team of volleyball during the world cup in 2014 (campaign #ConLeAzzurre | most viral campaign in Italy in October 2014 and with the tennis star Flavia Pennetta ( Dao)
His strong passion for innovation has brought him in the last years to cover the following positions: Board of Advisor at Luiss Enlabs, Professor of InnovAction Lab, Professor of Ninja Academy, Mentor Wind Business Factor, Mentor Microsoft/Nokia/Windows Phone MAAC program, Mentor Founder Institute, Resp. Digital Start-up Rome.
Today he divides his work between top brand consulting and forming in the university department, in Italian and foreign universities.
In 2015 he was selected to participate at the Executive Program of the Singularity University at the NASA Research Park in Silicon Valley, for the study of exponential technologies that confront the world’s grand challenges.
I have a deep passion and experience in Social Media Marketing with a strong focus on providing Digital and Unconventional marketing solutions. I love helping brands plan their social media presence and launch successful digital marketing campaigns and strategies.
I teach how Social Media are changing the way we comunicate and which are the best marketing strategies to have a higher ROI compared to old media.
My mantra is to learn something new everyday. I help people that are starting their new entrepreneurial adventures with precious advices. I personally try to be available in the first phase of validating ideas and in the critical ``launching`` phase.
Since the last couple of years, one of my main ambitions is to invest in several important companies that are mainly aimed towards social impact around the world.