#LucaLaMesa | social media strategist
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Social Media Strategist

After having worked in the marketing department of Unilever and Procter & Gamble, he specialized in advanced social media marketing strategies and technological innovations.
Singularity University Ambassador and SingularityU Italy Investor.
In those years he has reached important results with clients such as the WorldSBK Championship, Pirelli, FENDI, BULGARI, Versace, AS Roma, Italian Volleyball Federation, Francesco Totti #MioCapitano (AS Roma), Francesca Piccinini #ConLeAzzurre (most viral campaign on Twitter Italy during October 2014), Internazionali BNL d’Italia, Rio Olympic Games 2016 (CONI), Pyeongchang 2018 Winter Olympic Games (CONI), Fiorello, Enrico Brignano, Cornetto Algida, DOVE, La7 and many others.

Dopo aver lavorato nel marketing di Unilever e Procter & Gamble, si è specializzato in strategie avanzate di social media marketing ed innovazioni tecnologiche.
Singularity University Ambassador e SingularityU Italy Investor.
In questi anni ha raggiunto importanti risultati con clienti come il Campionato Mondiale Superbike, Pirelli, FENDI, BULGARI, Versace, AS Roma, Federazione Italiana Pallavolo, Francesco Totti #MioCapitano (AS Roma), Francesca Piccinini #ConLeAzzurre (campagna più virale Twitter Italia Ottobre 2014), Internazionali BNL d’Italia, Olimpiadi di Rio 2016 (CONI), Olimpiadi Pyeongchang 2018 (CONI), Fiorello, Enrico Brignano, Cornetto Algida, DOVE, La7 e molti altri.

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He has created success strategies for the Italian Football team players (Ciro Immobile) during the World cup in Brazil in 2014, For other top Italian players such as Francesco Totti (#MioCapitano activities organized with AS Roma for the renewal of the 20th year of the Captain), For Francesca Piccinini, captain of the Italian National team of volleyball during the world cup in 2014  (campaign #ConLeAzzurre | most viral campaign in Italy in October 2014 and with the tennis star Flavia Pennetta ( Dao)

His strong passion for innovation has brought him in the last years to cover the following positions: Board of Advisor at Luiss Enlabs, Professor of InnovAction Lab, Mentor Wind Business Factor, Mentor Microsoft/Nokia/Windows Phone MAAC program, Mentor Founder Institute, Resp. Digital Start-up Rome.

Today he divides his work between top brand consulting and forming in the university department, in Italian and foreign universities.

In 2015 he was selected to participate at the Executive Program of the Singularity University at the NASA Research Park in Silicon Valley, for the study of exponential technologies that confront the world’s grand challenges.

Ha ideato strategie di successo per giocatori della Nazionale Italiana (Ciro Immobile) durante la Coppa del Mondo del 2014 in Brasile, per top player italiani come Francesco Totti (attività #MioCapitano organizzata con l’AS Roma per il rinnovo per la 20esima stagione del Capitano), per Francesca Piccinini, capitano della Nazionale Italiana di pallavolo durante la Coppa del Mondo nel 2014 (#ConLeAzzurre | campagna più virale su Twitter Italia nell’ottobre 2014) e con la star del tennis Flavia Pennetta (Dao).

La forte passione per l’innovazione l’ha portato negli ultimi anni a ricoprire le seguenti posizioni:
Board of Advisor per LUISS EnLabs, Docente InnovAction Lab, Mentore per Wind Business Factor, Mentore per il programma Microsoft/Nokia/Windows Phone MAAC, Mentore per il Founder Institute, Resp. Digitale Roma Startup.

Ad oggi si divide tra la consulenza verso i top brand e la formazione in ambito universitario presso istituti in Italia e all’estero.

Nel 2015 fu selezionato per partecipare all’Executive Program della Singularity University presso il NASA Research Park in Silicon Valley, per lo studio delle tecnologie esponenziali che affrontano le più grandi sfide del mondo.







“Every day I learn something new working on…”


I have a deep passion and experience in Social Media Marketing with a strong focus on providing Digital and Unconventional marketing solutions. I love helping brands plan their social media presence and launch successful digital marketing campaigns and strategies.


I teach how Social Media are changing the way we communicate and which are the best marketing strategies to have a higher ROI compared to old media.


My mantra is to learn something new everyday. I help people that are starting their new entrepreneurial adventures with precious advices. I personally try to be available in the first phase of validating ideas and in the critical ``launching`` phase.


Since the last couple of years, one of my main ambitions is to invest in several important companies that are mainly aimed towards social impact around the world.


“In these years I had the privilege to work with…”


“Play around with the hashtags to live my favourite moments”

  • All
  • #lifestyle
  • #moto
  • #passion
  • #social
  • #sport